课程介绍
Course description The MA Media and Advertising will equip you with both the theoretical and the practical research skills to understand and critically evaluate one of the most creative promotional
英文原文
Course description The MA Media and Advertising will equip you with both the theoretical and the practical research skills to understand and critically evaluate one of the most creative promotional industries in the world: advertising. You will explore this dynamic phenomenon from different standpoints and use multidisciplinary approaches deriving from Media, Communication and Cultural Studies, as well as Marketing and Consumer Studies. The course covers a range of topics, including: the role of advertising in media and consumer societies (history, industry and issues) the ubiquity
为什么选择莱斯特？
In 1978 the University of Leicester launched the UK's first Masters Degree in the field of media and communication. One of the UK's longest established academic centres for communication and media studies, we are internationally recognised for our innovative research. Our research work is being supported by major government and international orga
教学方式
You will be taught by a combination of lectures, seminars and workshops. You will be assessed through analysis of advertising campaigns, production and presentation of a creative brief, essays, research methods assignments, etc. You will also complete a research-based dissertation of 10-12,000 wo
课程模块
核心模块
- Core modulesAdvertising and SocietyMedia Research MethodsAdvertising for a ClientAdvertising AnalysisAdvertising and Promotion in the Digital AgePromotional CulturesPlus yourMedia and Communication DissertationThe modules listed reflect those currently available to students. Every year, we review our modules and their content to ensure that our courses maintain the best academic and student experience possible. Whilst this does mean elements of your course may change in future academic years, it ensures your course is giving you a research-inspired education and preparing you for your future.
选修模块
- Option modules
- one option module
- Media Audiences and Users
- Health Communication Theory and Practice
- Researching Media and Public Communication
- Advertising Creativity
- Critical Approaches to Data Analytics and the Digital Economy
- Digital Media, Online Persuasion and Behavioural Change
入学要求
学术要求
2:2 degree or equivalent professional qualification.
语言要求
雅思（IELTS）总分 6.5，各单项不低于相应分数。
中国学生GPA换算参考
- 重点院校（英国2:1）：均分 73% 以上
- 重点院校（英国2:2）：均分 65% 以上
- 非重点院校（英国2:1）：均分 75% 以上
- 非重点院校（英国2:2）：均分 70% 以上
申请材料
- 本科成绩单（中英文版）
- 在读证明或毕业证/学位证
- 语言成绩（雅思/托福等）
- 英文个人陈述
- 两封推荐信（至少一封学术）
- 实习/工作证明（如有）
学费与奖学金
2026/27学年学费
🏆 奖学金
重要日期
就业前景
Careers and employability Our Masters degree will demonstrate to potential employers that you have an in-depth knowledge of advertising, its working mechanisms and its global industry, which can
Careers and employability Our Masters degree will demonstrate to potential employers that you have an in-depth knowledge of advertising, its working mechanisms and its global industry, which can help you to stand out in the job market. Our programme has a strong emphasis on international content and research methods, which will have a practical application in the professional world. Some o
典型就业职位
典型就业行业
- 咨询行业
- 科技企业
- 金融机构
毕业生签证
莱斯特大学毕业生可申请2年PSW毕业生工作签证，在英国自由寻找工作，无需雇主担保。
建议尽早准备申请材料，通过Edmate官方渠道申请可享受免申请费优惠。
通过官方代理申请
我们是莱斯特大学官方授权代理，通过我们申请享受以下专属优势：
免费背景评估
提交学历+成绩，顾问24小时内回复，评估申请资格和奖学金
材料准备指导
一对一辅导个人陈述、推荐信、成绩单，确保符合录取标准
提交申请
通过Agent Gateway提交，免申请费，走优先审核通道，同步提名奖学金
录取跟进
协助确认入学、奖学金落实、CAS申请及签证材料全程跟进